Locus is an advanced AI-powered location intelligence platform designed to help businesses find their next winning location and optimize existing ones. It provides comprehensive insights into demographics, competition, foot traffic, and an AI-powered location assessment for shortlisting sites. This SaaS is ideal for CRE Agents, Property Advisors, Franchise & Multi-site Retailers, Business Owners, and Marketing Teams looking to make data-driven location decisions.

Key Features:

• AI-powered location scoring for catchment quality, search demand, population, and opportunity.
• Detailed competitor analysis including density, ratings, review volume, and services.
• Client-ready, defensible site reports with local context and actionable evidence.
• "Always-on AI Scout" for continuous monitoring of competitor movement, reputation, and local market changes.
• Demographics, foot traffic, search demand, and transport access validation.
• Ability to compare up to 5 locations with heatmaps and travel time analysis.

Use Cases:

For CRE Agents and Property Advisors, Locus enables the creation of robust, client-ready location reports for viewings, pitches, lease negotiations, and landlord meetings. It transforms raw data into clear evidence, helping them build a stronger case for their clients and streamline their workflow by saving significant research hours per location.

Franchise & Multi-site Retailers can leverage Locus to compare territories, shortlist optimal trade areas, and effectively reduce cannibalisation risk before expanding their network. The platform helps identify market gaps and validate potential sites with detailed market insights.

Business Owners & Marketing Teams benefit from Locus's monitoring capabilities, tracking reputation, local search visibility, review sentiment, and competitor activities. The "Always-on AI Scout" ensures they stay informed about local market changes, allowing them to defend their existing business and identify new opportunities.

Pricing Information:

Locus offers a flexible pricing model starting with a Free tier that includes 3 basic previews per month, covering population, household, income signals, and a basic local competition snapshot. Paid plans include "Explore" at £39/month for 5 research runs, "Research" at £79/month for 10 research runs with white-label reports and multi-location comparison, and "Monitor" at £59/month for ongoing business monitoring. Report packs are also available for additional research runs.

User Experience and Support:

Locus is designed for clarity and ease of use, presenting complex location data in "human easy to read" reports. The workflow provides both a shareable report and a live location assessment, organizing local evidence effectively. The platform emphasizes "Evidence, not a black box," ensuring users understand the insights. Support is available via a dedicated "Contact Support" team to assist with location decisions.

Technical Details:

While specific programming languages or frameworks are not explicitly mentioned, Locus operates as a web-based SaaS, built on trusted infrastructure to deliver its AI-powered location intelligence services.

Pros and Cons:

• Pros: AI-driven insights, comprehensive data (demographics, foot traffic, competition), client-ready reports, "Always-on AI Scout" for continuous monitoring, free preview available, designed for various business workflows.
• Cons: Specific technical stack not detailed, advanced features require paid subscriptions, no explicit mention of mobile app (though web-based is accessible).

Conclusion:

Locus empowers businesses to make smarter, data-backed location decisions, from initial market scans to ongoing operational monitoring. By transforming local market signals into actionable evidence, it helps users find optimal sites and maintain a competitive edge. Explore Locus today to unlock hidden insights and secure your next winning location.